Our lifestyle brand was founded and created by Alexzandra Denis. She was born in Brooklyn to West Indian parents from St.Vincent and Haiti. Alexzandra attended CUNY Borough of Manhattan College and received an Associates of Applied Science in Business Management and Finance. She then moved on to receive her Bachelor of Administration degree from CUNY Baruch in Corporate Communications and minor in English. Alexzandra had a 10 year career in Fashion doing product development, working for brands such as Perry Ellis, Jones of New York and Calvin Klein PVH.